Goal 1: Effective Communication: Students will demonstrate the ability to create and deliver effective communication that influences a target audience in business settings.

Outcome 1: Our students will create and deliver clear, logically organized messages with defined purposes, credible evidence, tailored to their audience, and communicated using engaging delivery techniques.

Goal 2: Ethics: Our students will consider the moral implications of business actions and processes, and propose ethically sound solutions.

Outcome 1: Students will detect ethical dilemmas and offer potential alternatives and solutions.

Goal 3: Foundation: Our students will have a broad-based knowledge in the functional areas of business.

Outcome 1: Students will comprehend principles and practices in key business disciplines.

Goal 4: Perspectives: Our students will consider diverse points of view and apply them towards issue resolution.

Outcome 1: Students will be able to identify and analyze different points of view when seeking to resolve business-related issues.

Goal 5: Reasoning: Our students will be critical thinkers and decision makers able to use qualitative and quantitative methods.

Outcome 1: Students will be able to identify and analyze problems and opportunities, generate alternatives, and recognize appropriate solutions.

Goal 6: Comprehensive Knowledge in the Discipline: Integration - Integrative application of fundamental concepts of consumer behavior, marketing research, and marketing management strategy as components of the marketing plan development process.

Outcome 1: Marketing students will be able to integratively apply consumer behavior, marketing communication, and market research concepts in developing a marketing plan. They should be able to identify and analyze problems and opportunities and to evaluate alternatives, from a marketing perspective.

Goal 7: Specialized Knowledge in the Discipline

Outcome 1: Students will apply the specific knowledge gained in marketing elective coursework in the development of a marketing plan.

Marketing BS

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