Course Description
This course introduces students to the basics of marketing, both conceptual and practical. The course offers an overview of fundamental topics such as the marketing mix, consumer behavior, market research, integrated marketing communication, and social media marketing. The topics are explored in both the domestic and international context and with consideration of social responsibility factors.
Convening Group
School
Anisfield School of Business
Course Attributes
MBA COURSE FOR GRAD FEE ASSESS (MBA)