MKTG350

A study of the problems, techniques, and strategies of developing marketing concepts within the framework of a worldwide marketplace containing varying cultures and environments. Because export strategies have become a greater concern to American business in recent years, there is an increased awareness of the social responsibilities involved. Worldwide consumerism, ethics, and the economic and social development of countries--issues that result from activities of multi-national corporations--will be discussed. (This course is also offered as a Study Abroad course)