COMM352

This course is for students interested in film and television producing and marketing positions at major film studios and independent film companies. Students will gain hands-on experience in the budgeting, marketing, distributing, and exhibition of a variety of entertainment media. Students learn how to create production budgets for small films as well as multi-million dollar blockbusters. They also learn conventional and unconventional ways of securing funding for movies. Students will design film campaigns for a short film and consider everything from movie poster content and print/TV ads to merchandise tie-ins, trailer content, and the use of social media to reach audiences. Students will study both successful and unsuccessful marketing campaigns to learn the role that marketing plays in the reception of the film. The course will also strengthen student's presentation skills through regular pitches given in class.