COMM110
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FOUNDATIONS OF VISUAL COMMUNICATION DESIGN
Course Description
Foundations of Visual Communication Design introduces students to the core concepts and language of visual design studies and practices and prepares them for the next level of VCD production studio courses. These
core concepts include: Ways of seeing, visual literacy, principles of design, design theory, concept design, design research, design ’s role in society, and creative process. The course balances core concepts, theory, and practice while working with visual elements. Students synthesize what they learn by actively creating projects and exercises related to the weekly topic. Design
process is also explored as well as creative design problem-solving. Each week is structured to include lecture/presentation, activity, and reflection.
core concepts include: Ways of seeing, visual literacy, principles of design, design theory, concept design, design research, design ’s role in society, and creative process. The course balances core concepts, theory, and practice while working with visual elements. Students synthesize what they learn by actively creating projects and exercises related to the weekly topic. Design
process is also explored as well as creative design problem-solving. Each week is structured to include lecture/presentation, activity, and reflection.