MGMT303

The course provides background, principles, and tools basic to entertainment, arts, and media management. It presents the theory and practice of managers leading, planning, organizing, and optimizing people and work in today's complex, changing world in which creative, editorial, economic, and environmental factors intersect. It teaches, models, assesses, and rewards the high performance at the core of managing entertainment, arts, and media companies. As such, the course covers key areas of "Management 2000" important to this contemporary and dynamic industry: audience, communication, conflict management, creativity, decision-making, diversity, ethics, fundraising, leadership, marketing/promotion, quality, service, stakeholders, staffing, and teamwork.