COMM372

This 300-level production course will address the conceptual and practical aspects of packaging design, including brand identity, three-dimensional design systems, and packaging software. Emphasis will be placed on creating professional, quality composites for a wide range of objects, integrating function and concept. Selection of materials and the structure of forms will be explored from historic sculptural and contemporary fabrication perspectives. Working in groups and independently, students will examine the unique architecture and dimensionality of packaging design at an advanced level. Readings, critiques, discussions and oral presentations will support production assignments and enhance the understanding of this distinct division of graphic design.