COMM336

This course is designed for advanced students to study the history, psychology, and application of sports information and promotion campaigns. Students will be required to research current social issues in sports information-promotions and develop critical perspectives about contemporary sports trends and the impact of information campaigns. Students will be required to keep weekly sports media watch journals, participate in group projects, develop a sports psa and promotional campaign portfolio, write short critical essays, assigned readings, take test and assist the Ramapo College Sports Information Director (SID) in the development and implementation of Information and Marketing Campaigns for Ramapo College Athletics. The course will examine the various components and strategic role of media, and research for informational-promotion campaigns. The course will also provide a critical framework for understanding how informational and promotion campaigns are formulated, implemented and evaluated. Students will create, develop, draft and present sports information projects and campaign projects. Additionally, the experiential component of the class will be the assistance of the Ramapo's SID office in the planning and marketing Ramapo Athletics to the Ramapo community.