COMM318

Communication campaigns affect us every day. Specifically, public communication campaigns are designed to increase awareness and change attitudes, beliefs, and behaviors in a positive way concerning a population's well-being. In this course students will learn about the history, development, and trajectories of the campaign process, drawing from lessons learned through global case studies and research data. The goal of this course is for students to gain an understanding of the ways in which the effective campaign, irrespective of category, reaches populations and uses all forms of media in the process. This course is designed to sharpen students’ learning of global communication campaigns from two perspectives: that of campaign planners and that of critical consumers of campaign information. We will examine global communication and media campaigns for a variety of categories, ranging from prosocial campaigns, political campaigns, and corporate campaigns.